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Privacy Statement

Privacy Statement

Beacon Sporting Goods believes in protecting your information. With this in mind, we have adopted this Privacy Statement, which describes the information we may collect when you use visit our websites (each a "Site"), sign up for a brand loyalty membership (each a "Loyalty Program"), use our mobile applications (each an "App") or shop in our stores (each a "Store") (collectively the "Services"). By using the Services, you agree to the collection, use and disclosure of your personal information as described in this Privacy Statement. 

Information Collection

Information You Provide to Us. We only collect certain information from you when you provide it to us, such as when you: (1) register; (2) place an order; (3) complete a survey or product review; (4) participate in one of our promotions; (5) sign up for VIP, Star Club, or other Loyalty Program; or (6) contact us. The information we collect from you may include your name, age, mailing address, daytime telephone number, cell phone number, e-mail address, account user name and password, and payment information. If you use a third party login to register or otherwise link to us, we may receive certain information about you from the third party (such as a social network) based on your registration and privacy settings on that third party service.

Information We Automatically Collect. 

We may use cookies, web beacons, pixel tags, log files, or other technologies to automatically collect certain information when you use our Site or App, or interact with our emails or advertisements on our Site, our App, or other websites. A cookie is a small data file that is sent to your browser from a web server and stored on your computer's hard drive. For example, we may automatically collect information such as your IP address, geolocation data, unique user ID, cell phone model, operating system, and carrier, and Internet Service Provider. We also may collect information about your use of our Services, such as the time you spend using the Site or App, the number of times you return, whether you click-through, open, or forward links, emails, and ads, and other Service usage data. These technologies, such as cookies, allow us to keep track of your order as you shop on our Site or App, recognize registered users when they visit, and to provide those customers with information and advertising that is more relevant to them. If you register with or order from us, we may use cookies or other technologies to monitor and maintain information about how you use our Services and what you buy. If you do not register with or buy from us, we may monitor and maintain information about your use in order to improve your shopping experience and provide you with more relevant content and advertising .

Tracking Options and California Do Not Track. You may adjust your browser settings to limit certain tracking or to decline cookies, but by doing so, you may not be able to use certain features on the Services or take full advantage of our offerings. Even without a cookie, you can still take advantage of most of the features of our Site, including making a purchase, but we will not be able to recognize you as a registered user unless you log in. Our system may not respond to Do Not Track requests or headers from some or all browsers. We may use certain service providers to provide you with more relevant online advertising based on your activities on our Site and third party sites. For certain service providers, such as social media platforms, and on your mobile device, you can adjust your privacy and advertising settings to limit your tracking for advertising or control whether you receive more relevant advertising.

Information Collected From Other Sources. We may obtain information about you from other sources, including social networks that you use to connect with us. This information may include name, user name, demographic information, updated address or contact information, interests, and publicly-observed data, such as from social media and online activity.

Combination of Information. We may also combine the information we receive from and about you, including the information you provide to us on the Service or through the Loyalty Program, information we receive from third parties, information we automatically collect (as explained above), and information provided or collected offline when you shop in our Stores.

Information Use


We may use the information we collect from and about you for the following purposes:

  1. To provide you with a quick and simple checkout experience;
  2. To process your orders, contact you concerning the status of an order, answer any of your questions, or otherwise contact and communicate with you;
  3. To provide you with customized content, targeted offers, and advertising on the Service, other websites or via text message, and to contact you about upcoming  sales, promotions, and product information;
  4. To allow you to participate in promotions;
  5. To help us learn more about our Site visitors, App users, Loyalty Program members, and customers and to improve their shopping experience and our business;
  6. To address problems with the Service, our business or our products and services and to protect the security of the Site and our business;
  7. To contact you about upcoming promotions and offers on behalf of our partners; and
  8. Otherwise, as described to you at the point of collection.

Information Disclosure


We may disclose the information we collect from and about you as follows:

  1. To our service providers, if the disclosure will enable them to perform a business, professional, or technical support function for us.
  2. To carefully-selected third party partners, so that they may inform you of offers, promotions and services.
  3. For payment processing and authorization, fraud protection and credit risk reduction, website evaluation and data analysis, and distributing marketing and promotional material.
  4. To comply with the law, to respond to governmental inquiries or requests, to enforce our policies, or to protect our or others' rights, property, or safety.
  5. Otherwise, with your consent.

Any personal information or content that you voluntarily upload or submit for public posting to the Service becomes publicly available and can be collected and used by others. 

As with any business, it is possible that as our business develops, we might sell or buy online stores or other assets. In such transactions, information about customers often is among the transferred assets. Accordingly, in the unlikely event that our company or substantially all of our assets are acquired by a third party, such information may be one of the transferred assets. Should such a sale or transfer occur, we will use reasonable efforts to try to require that the transferee use personal information provided through the Services in a manner that is consistent with this Privacy Statement.

We may share aggregate, non-personally identifiable information about Site users with third parties.

Use of Cookies


We may use cookies and other technologies like them to make our Site better. You can read about our use of cookies and how to limit or decline them in the Section on "Information Collection" and specifically paragraph "3. Information We Automatically Collect" and paragraph "4. Tracking Options". Updating Your Information
Please note that, at all times, you are responsible for updating the personal information you provide to us. If you have registered with us or participate in a Loyalty Program, you may update your personal information through your registered account or Loyalty Program account. If you elect to delete some or all of your personal information, keep in mind that we may retain transactional data in accordance with various laws, regulations and our Company's retention policy.

Changes To Our Privacy Statement

We may amend this Privacy Statement at any time. If we make any material changes in the way we collect, use, and/or share your personal information, we will notify you by sending you an e-mail at the last e-mail address that you provided us, and/or by prominently posting notice of the changes on the Site or App. Any material changes to this Privacy Statement will be effective upon the earlier of thirty (30) calendar days following our transmittal of an e-mail notice to you or thirty (30) calendar days following our posting of the notice of changes.

Option To Opt-out
At all times, you have the option of "opting out" of receiving future e-mail marketing updates by sending us an e-mail with "unsubscribe" in the subject line at info@beaconsportinggoods.co Even if you opt-out, you may continue to receive non-marketing e-mail messages from us, including, for example, order confirmations.

If you previously registered for a text messaging campaign and now want to opt-out, text "STOP" to the short code / number for the program that you've signed up for.